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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 428 Found)
Christian Reformed Church Frank's Place Restaurant Gannett Publishing
Irwin Chevrolet Psorex Runaway Bay Hotel
A
A & P Supermarket A Country Place Acme Supermarkets
ACTION - Washington DC Aero Mexico Air Italia
Air Jamaca Alamo Chili House Alcoa Aluminum
Alexis Lichine Beau-Jolais Wine Alfa Romeo Ali vs Frazier
American Dictating Machine Co. American Heritage Magazine American Korean Foudation
American Kosher American Motors Americana Hotel
Anacin Anco Apartment Life Magazine
Arpege Association for children with learning Disabilities - ACLD Nassau Atlas
Autopub
B
B & B Lorrys Bachman Pretzels Backpacker Magazine
Ballantine Beer Barclays Traveler's Checks Barnes and Noble
Barrington Hills Bavarian Summer Festival at Lakewood Park, Barnesville, PA Bellevue Hospital Volunteers
Belmont Park Benihana Japanese Steakhouse Black Jack Indoor Fogger
Bless This Car Keychain Blue Ribbon Restaurant Bond Clothing
Book Find Club Book Promotion Bowie Racetrack
Braniff International Broadcast Corned Beef Hash Broadway Play
Bronx Zoo Buddy's Place Buick
Burry's Business Week BWIA Airlines
C
California Prune Advisory Board Car and Driver Magazine Carnegie Hall
Carolina Rice Castro Convertible Cerromar Beach Hotel
Chase Manhatten Bank Cheshire Academy Chevrolet
Chevron Chrysler Cinzano
Citgo - A Nice Place to Visit Coca Cola Collegiate Institute
Columbia Records - Musical Treasuries Community Service Society Compoz
Consumer Affairs of NYC Consumer Reports Coolies Anemia Foundation
Corn-O-Cide Correctol Costa Del Sol Wine
Coty Perfume - Imprevu Create A Card Cue Magazine
Cunard The Cattleman Restaurant
D
D'Agostino Danish Cheese Datsun
Deer Park Spring Water Dell Books Department of Air Resources
Department of Housing and Urban Developemet Department of Transportation Dermacon
Detroit Furniture Di Gel Div of Youth and Family Services
Dodge Doxsee Clams Dr Pepper
Dubonnet Wine Durkee French Fried Onions
E
E. J. Korvette East New York Savings Bank Eastern Airlines
Edsel Elecktra Records Electronic Workshop
Emilio Gucci Furs European Health Spa Evelyn Wood
Eveready EX BIER Expo 67 Montreal
F
40-Plus Club of New York Facing the Lions - Viking Press Fanny Farmer
FinnAir First National Health Agncy Food Stamps
Foodtown Ford Freedoms Foundation
Friends of Central Park Madame Rochas Fragrances The Food Warehouse
G
Gambler's Anonymous Garden State Racetrack Gavin Antennas
General Tire Genovese Drugstores Gimbles
Gogomobile Golden Bounty Vitamins Gramercy Park Clothes
Grand Mark French Bordeaux Grand Union Grand Way Tours
Grant City Great Shanghai Great Western Wine
Greater NY Auto Show The Golden World of Opera
H
Hanover Trail Steak House Happiness Chinese Restaurant Harlem YMCA
Harper's Magazine Herald Tribune Herr's
Hertz High School Diploma Academy Hillman-Kohan Vision Center
Hills Supermarket Hoffritz Holland America
Holland House Hollywood Bread Honda Motorcyles
Hotel Bar Butter House of Chan Huffman Koos
I
Iberia Airlines Intellectual Digest International Automobile Show
Iran Airlines The Intimate Enemy
J
Japan Airlines Jean Nate JGE Appliances
John Barleycorn Pub Joint National Committee for Language
K
Kaiser Aluminum Foil Kava Coffee Kent
Kidney Foundation of New York King Karol Music Kinney Rent-A-Car
Kleinsleep KLH Knickerbocker Beer
L
Lafayette Radio Lake Tarleton Club Leather Guild Warehouse
Leathers 4 Leonard Kreusch Wines Les Champs Restaurant
Lifesavers Lime Rock Park Race Track Limelight - pre-Shep
Limelight - Shep Lincoln Savings Bank Live Concert / Performance
Loft's Candy Long Island Press Lowenbrau Beer
Lowes Monte Carlo Luchows Luden's Cough Drops
Lufthansa Airlines
M
M&M Mars Macleans Toothpaste Macy's
Madison Square Garden Magnavox Maladies Cheese Blintzes
Mama Leone's Mandarin House Manny Wolfes
Marathon Man Marboro Book Stores Marlboro Cigarettes
Marriott Hotels Martin's Home Decorating Centers Maxim Gorki
Mayo 7 Mazda Metropolitan Museum of Art
Metropolitan Opera Michelob Beer Millenium Guild - Pegeen Fitzgerald
Miller Beer Monarch Brokerage Mountain Valley Water
Movie Promotion MS. Magazine Mt Snow Vermont
Murdock Loans Music Age Record Shop The Metropolitan Opera
N
N.Y. Nets Nassau Coliseum Nat Sherman Tobacco
National Airlines National Dance Company of Senegal National Enquirer
National Hemophilia Foundation National Institute for Mental Health National Leukemia Association
National Observer Natl Foundation for Jewish Genetic Diseases Natural History Magazine
Nedics New Hope Auto Show New Jersey State Opera
New York City Ballet New York Coliseum New York Institute of Technology
New York Jets New York Journal American New York Magazine
New York Nets / Islanders New York Philharmonic New York Sports & Vacation Show
New York State Apples New York Times New York Times Sunday Magazine
New Yorker Magazine Newport Cigarettes Newsday - L.I. Newspaper
No Commercials or Commercials Cut North Shore University Hospital Northwest Airlines
Norwegian America Line Norwegian Caribean Lines Nucoa Margarine
NY State Crime Victims Compensation Board Nytol The New York Metropolitan Daily
O
Olin's Rent a Car Olivetti Valentine Typewriter Orbachs
Orchards of New York and New England Orenstein's Ornithopter (Flying Bird)
P
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parkinson's Disease Foundation Parks Sausage Passaic County Probation
Peace Corps (PSA) Peerless Personality Posters
Peter Lind Hayes and Mary Healy Peugeot Phoenix House
Piel's Beer Playboy Club-Hotel Playboy Magazine
Political Ad Pontiac Port Authority
Portugese National Tourist Office Post Office Pottery of All Nations
President's Council on Physical Fitness and Sports Presidetial Coice Couri Air Service Press Box Steak House
Prestone Prevention Magazine Prexy's
Promenade Cafe - Rockefeller Center Provident Savings Bank Prozy's Army/Navy Store
Public Service Announcement (PSA) Punt e Mes The Pilgrim Laundry
Q
Quantas Airline Quinto Lingo Magazine
R
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Record Hunter Regal Crown Sour Candies Regency Hotel
Renault cars Rheingold Beer Ringling Bros And Barnum & Baily Circus
Robert Hall Rokeach Gefilte Fish Roosevelt Savings Bank
Rosetta Roto Broil Roto-Rooter
Rover 2000 Royal Biscayne Hotel The Realist
S
Sabena Belgian World Airlines Salem Cigarettes Sandler and Young - Honey Come Back album
Sardo Bath Oil Sax Fifth Avenue Schaefer Beer
Schick - Lady Schick Styler Schlesinger's Schlitz
Schrafts Candy's Schrafts Restaurant Scientific American
Scoop Pharmacy Seaboard Coastline Railroad Sears
Shawnee Inn Shell Oil Company Shep Promo - Books
Shep Promo - Live Appearance Shep Promo - Misc Shep Promo - Records
Shoetown Shop Rite Shopwell Supermarkets
Show Magazine Siglo Wine Ski Connecticut
Smithsonian Magazine Smokey The Bear South Street Seaport Museum
Spaulding for Children Squibb - Golden Bounty Vitamins SS Stella Solaris
St Joseph College Stage Delicatessen Restaurant Steak and Brew
Story of Life STP Oil Treatment Suburban Savings and Loan
Subway Special to the World's Fair Sunoco Super CD Deodorizer
Sweet 'n Low Sweetheart Soap Swissair
The Salvation Army
T
TAP Airlines - Portugal Tar Gard Tastykake
The Trenton Times Theragran Tijuana Smalls
Time Life Books Time Magazine Times Square Stores
Tower Isle Hotel Tower Isle Hotel Toyota
Tribuno Vermouth Triumph TR3 TV Guide
U
U.S. Air Force U.S. Army U.S. Dept of Labor
U.S. Savings Bonds (PSA) Ulpan Center United Cerebral Palsy
Uris Theatre US Marine Corps
V
Value Village Varig Airlines Vegemato Juice
Veteran's Administration Viking Press Village Supermarket
Village Voice Village Voice Sports Car Rally Vivitar Pocket Camera
Volvo
W
"Walden" by Henry Davisd Thoreau - The Nature Group The World Festival of Magic and the Occult Waldorf-Astoria
WCBS TV New York Whirlpool White Oak Pottery Barn
White Rose Tea Wine and Cheese Tasting Festival Winston Cigarettes
WNET Channel 13 Wohlmuth Wolffs Kasha
WOR Christmas Fund WOR Radio Promo WOR TV Promo
World Journal Tribune Worth Perfume - Je Reviens
Y
Year One Poster Ying and Yang Your Father's Mustache