When the Greatest Generation came marching home, they buckled right down to work. I WAS A MAD MAN is the story of one of those men.
Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan's Bluff, CCNY grad, soldier, returned home in 1946. He needed a job. He found one in advertising. You don’t know his name (yet) but you'll recognize his work.
In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War.
